Unified Identity and Benefits
Owners, tenants, merchants, resident enterprises, employees, and consumers can all be certified as unified members.
Youke Cloud·Youma Membership Center
Unify Member Identity and Operations across Every Asset Type
Unify membership across residential, commercial, park, property and service businesses while retaining business-specific operating rules for points, benefits, campaigns and commerce.
Apply toresidential communityCommercial office buildingIndustrial Parkcommercial complexUrban Asset Operations
Points Earned and Redeemed across Scenarios
One points program connects payments, services, events, communities, and marketplace purchases.
Accountable Operations
The cost of equity, activity investment, mall sharing and point settlement are all left online.
Unify Member Identity before Managing Benefits, Points and Operations
Youma Membership Center is Youma Technology's membership operations platform for mixed-use portfolios. It includes membership, points, marketplace, events, communities, operations, and the Customer Club Mini Program. A unified member identity and points program connect services, events, and purchases across residential communities, offices, industrial parks, and retail complexes, while integrating with existing CRM, property billing, leasing, commercial management, finance, and data platforms.
Unified Identity and Benefits
Owners, tenants, merchants, tenant organizations, employees, and consumers can all be verified as members. Every business line and project shares the same member identity.
Points Earned and Redeemed across Scenarios
One points program connects payments, services, events, communities, and marketplace purchases. Points can be issued, redeemed, transferred, and reconciled.
Accountable Operations
The cost of equity, activity investment, mall account sharing and point settlement are all left online, and the member operation has changed from a cost center to an accountable business.
Keep Product Capabilities Consistent while Configuring Members, Touchpoints and Scenarios by Asset Type
Youma Membership Center provides identity verification, tiers, points, marketplaces, events, communities, and operations tools without being tied to a single asset type. Each deployment configures member types, verification methods, points touchpoints, and operating scenarios instead of rebuilding the system for every industry.
Member object
Landlords, tenants, family members, tenants
identity authentication
real estate binding, certificate verification, manual review
Integral touchpoint
Property payment, report for repair, community activities, neighborhood interaction
Mall and Reservation
Community mall, housekeeping service, public space reservation
Member object
Tenant Organizations, Employees, and Visitors
identity authentication
Enterprise/lease certification, employee binding
Integral touchpoint
Property Services, Enterprise Services, Building Consumption, Event Participation
Mall and Reservation
Meeting Room Reservation, Building Commercial, Enterprise Services Order
Member object
Park enterprises, employees, supporting merchants
identity authentication
Enterprise settlement certification, employee binding
Integral touchpoint
Park services, policy activities, and supporting consumption
Mall and Reservation
Venue reservation, park matching, enterprise group buying
Member object
Consumers, member customers, merchants
identity authentication
Registration and certification, consumer binding
Integral touchpoint
in-store consumption, event participation, parking payment
Mall and Reservation
Points mall, merchant discounts, theme activities
The table shows how the same product is configured for different asset types while its core capabilities remain consistent. Industry-specific processes such as leasing, asset management, and property billing are handled by the customer's existing systems or the relevant Youma products.
What situations demonstrate the need to build a large membership system?
As Membership Grows, Engagement, Benefits, Points and Conversion Become Harder to Manage
No matter whether the management is a community, a building, a park or a shopping mall, when each business line maintains its membership and rights, it is difficult for the "membership scale" seen by the company to be converted into operating results.
Membership Grows but Engagement Lags
Membership keeps growing, but engagement and retention remain low. Outside necessary tasks such as payments and repairs, customers rarely return to the service portal, leaving no sustained path to conversion.
Fragmented Benefits Create an Inconsistent Experience
Tiers, points, coupons and partner benefits lack consistent budgets, redemption and settlement.
Points Are Isolated from Business Activity
The distribution of points is separated from the consumption scenario, the cross-business and cross-project circulation is blocked, the exchange scenario is single, the rules are complicated, customers feel that points are "worthless", and enterprises feel that points are "liabilities".
Operations Depend on Manual Work
Event planning relies on offline, with low efficiency and long cycle, and it is difficult to quantify the return on operational investment.
Commercial Conversion Remains Low
The membership system is limited to investment diversion, commercial consumption and the same customers, different products, and the membership business has long been regarded as a cost center.
One Membership and Points Foundation for Member Assets, Value-added Operations and Support
Based on unified certification and one member and one file, it supports membership levels, benefits and points incentives upward, connects value-added business scenarios such as malls, activities, and communities outward, and undertakes daily operations by operation tools and tracking events downward. Every behavior of members is written back to the ledger and points flow, and the historical process can be tracked throughout the process.
01IdentifyAuthentication and ledger
02SegmentLevel · Points
03ConfigureMall · Event · Community
04OperateDecoration · Care · Mini Program
05ReviewMetrics and Settlement
01member asset layerIdentify members and motivate members
Unified member identity and profile Certification/Accounting/Level/Growth/CareTier and growth system Brand Points/Rule Engine/Transfer/Expiration
02value-added management layerConfigure
Points and benefit center Multi-merchant/combined payment/clearing and settlementCampaign and user operations Template library/registration fee/sign-in verificationCommerce and value-added services Community circle/business linkage/public opinion management
03operation support layerOperate
Budget, redemption and settlement Information Release/0 Code Decoration/Care EngineClient Club Mini Program Member Homepage/Benefits/ID Code
04Business decision-making levelGroup optional expansion
Big screen of digital decision Growth/Activity/Conversion/Quality MetricsPoints Bank Cross-entity Reconciliation/Integration of Business and Finance Settlement
Unified MembershipUnified Points SystemUnified Equity Poolunified organizational authorityUnified business trackingUnified Data Asset
Membership is identifiableMember behavior can motivateEquity points can be circulatedOperating investment can be accounted forMember assets can be captured
Let Customers Join Online and Manage Tiers, Benefits and Growth Value Digitally
Ordinary users, leads, owners, family members, and tenants can complete identity authentication through the Youma online certification center. Residential scenes are bound to real estate, and office buildings and park scenes can be configured for enterprise and employee authentication. Enterprises maintain member ledgers, configure level and growth value rules, and initiate automated care in one background; members check their levels, rights and points at any time in the Mini Program.
First unify membership and spatial relationships, and then let rights, levels, and care revolve around the same member.- 01 Authorized login automatically guides the binding space/asset, and automatically verifies
- 02 Special identity upload proof materials, manual review in the background
- 03 360 ° ledger + business tracking automatic collection touchpoint behavior
- 04 Multi-level membership system (up to ten levels) All elements can be configured
- 05 Growth value naming, ladder, upper limit customization, linkage integration
- 06 Member Day/Birthday/Holiday Care Plan is automatically executed
Unified member identity and profileMember Business Overview
total number of members128,660Unified member profile
Active member this month90,560Service and consumption reach
Points account balance208,600Accounting by project and rules
excellent
Member profileOwner · Corporate Employee · Business Member
- membership level
- Platinum Member
- available points
- 12,860
- available benefits
- 8 items
certified memberActive Memberuse of rights
The group unifies membership status, level and points rules, and the project operates local members and rights according to authorization.
Use a Rules Engine to Govern Point Earning, Spending and Accounting
Enterprises can define their own brand credit name and cash conversion ratio, and configure dynamic distribution rules according to business scenarios. Members automatically get points at nearly 100 touchpoints such as binding, sign-in, payment, service, activities, and consumption, and can also transfer them between platforms, projects, and families/teams; monthly expiration reminders are activated and used, and the complete points ledger makes every point traceable and calculable.
Points have changed from "accessories that are sent and forgotten" to member incentive assets with rules, flow and accounting.- 01 Brand points naming + cash conversion ratio unified accounting
- 02 Dozens of business modules and hundreds of touchpoints are automatically triggered
- 03 Platform/Project/Family/Team Multi-level Points Transfer
- 04 Monthly expiration rules, reminders, and threshold alerts
- 05 Integral ledger full-link records, capture of data assets
Points ruleBehavioral touchpoint and integration strategy
property paymentAfter completing the payment, points will be issued according to the amount.
auto-executeevent sign-inPoints will be issued after registering and completing the sign-in.
auto-executeservice evaluationIssue growth value after completing a valid evaluation
Configure by projectMemberBusiness sourceintegral changecost attribution
Ms. Wangcommercial consumption+ 260commercial project
Mr. Liactive redemption- 800Park project
Points rule and business touchpoint connection, account bank statement source, destination and cost attribution.
Support Self-operated and Partner Stores with Online Payment, Revenue Sharing and Redemption
Youma's points marketplace supports both self-operated stores and partner merchants. Merchants run their own storefronts and maintain products and orders, while the platform provides centralized review, governance, and operations. Unified payments support WeChat Pay, Alipay, UnionPay, points-plus-cash purchases, and online invoicing. Orders are automatically split and settled by merchant and category, with online withdrawals for merchants. Neighborhood retailers, office-building amenities, park merchants, and shopping-center brands can all join by project.
The marketplace connects member points and benefits with real redemption scenarios while creating an additional revenue channel for asset operators.- 01 Multi-merchant independent store opening (self-operated + alliance)
- 02 Online automatic account clearing and settlement, merchants withdraw cash online
- 03 Offline store points deduction (store payment code)
- 04 Control Offerings by Project and Phase
- 05 Venue/service reservation online configuration and verification
- 06 seckill, group fight, transfer, incentive programs play
86,000today's transaction volume
7,420platform commission
12 pensPending settlement
Green Source Fresh (Alliance)8% commission · 46 orders
settledPreferred Housekeeping (Alliance)12% commission · 18 orders
Pending reconciliationBuilding coffee (store code)Points deduction 3,200 · 64 orders
Settlement in progress.Commodities, credits, orders, splits and settlements are viewed on the same workbench.
Run the Full Member-event Workflow from Template through Review
Built-in registration, voting and other activity template libraries, sustainable expansion of lottery, red envelopes and other gameplay; registration objects support circling according to membership level and identity type, and charging activities support points, cash or combined payment. From release, registration, sign-in, verification to comments and reviews, the end-to-end is online control, and the process data is visible in real time. Community activities, building salons, park policy presentations, and shopping mall theme activities all go through the same process.
The event is no longer "busy offline, no trace online", and every event is captured into member behavior data.- 01 Registration, voting, and other built-in templates for sustainable expansion
- 02 Registration objects are selected by level and status type in both directions
- 03 Charged activities support points/cash/combined payment
- 04 Points for liking comments and forwarding, fission incentive
- 05 The end-to-end of sign-in verification, gift distribution and event review
- 06 End-to-end tracking events, activity ROI can be evaluated
The activity runs online from target member selection, registration fee, sign-in verification to data review, and continues to write back to the member file.
Build Community Content and Engagement with Moderation Controls
Operators independently configure the community section according to the project, members share dynamics, like comments, and send private messages in familiar graphic/short video ways; the official account publishes important notices and event content. The merchant store is deeply linked with the community, focusing on displaying merchant activities, products, reservations and posts; the independent public opinion management section provides sensitive thesaurus and graphic compliance control. In the residential area, it is the neighborhood circle, and in the office building and park, it is the enterprise communication and circle operation position.
The community content remains on the enterprise's own platform, the interaction heat becomes member stickiness, and the compliance risk has a tool to cover the bottom.- 01 Configure Each Project's Community Sections for Posts, Images, and Short Videos
- 02 Official multi-account release, review and recommendation
- 03 Merchant store linkage, community traffic into the mall
- 04 Thematic Circles Aggregate Interests/Industry Users
- 05 Sensitive thesaurus + graphic compliance control
1,286Post today
99.2%automatically pass
Article 3Pending manual review
Post #38211Hit sensitive words · Advertising
Pending reviewPost #38196Image compliance did not pass the initial screening
Pending reviewOfficial: Neighborhood Festival PreviewReviewed · Refined Recommendation
PublishedOperators check community content, review status, and pending review information, and recommend or refine important content.
Manage Content, Page Design and Customer Care from One Operations Console
Provide business teams with publishing tools for resident letters, announcements, local information, and concierge services. A no-code Mini Program editor uses templates, components, and drag-and-drop controls to build pages and apply seasonal themes. An automated customer-care engine configures project-specific message templates and reaches target members through SMS, official accounts, and Mini Program notifications.
The operation team does not wait for development, and does not rely on group delivery. Daily access and page updates can be completed by themselves.- 01 Letter from Home/Announcement/Convenience Information/Customer Service Concierge Toolset
- 02 Dozens of decoration components, drag-and-drop self-generated pages
- 03 Customize the style by project and festival scene, and change the skin with one click
- 04 Caring templates cover scenes such as birthdays/holidays/anniversaries
- 05 SMS + official account + Mini Program message combination push
Twenty-six.Decoration components
8 setsoperation template
Four.reach channel
Home BannerNational Day Rejuvenation Skin
PublishedMember Day ZoneLevel Exclusive Benefits Page
EditingBirthday CareSMS + official account + Mini Program message
auto-executePage decoration, information dissemination, and customer care planning are configured and executed in the same workbench.
Put Member Tiers, Benefits, Points and Services in One Mini Program
The Customer Club Mini Program gives members one portal. The home screen shows tier and exclusive benefits, with a clear history of points earned and redeemed. Marketplace orders, event registration, venue bookings, payments, repairs, and other services are all directly accessible. One member QR code works across services, the marketplace, and events, with instant validation. It serves homeowners, office employees, and members of park-based enterprises alike.
Companies build platforms, and members feel that "one Mini Program does everything".- 01 Member Homepage: Level Exclusive Recommendation and Growth Path
- 02 Equity Center: Automatic matching and issuance, ready to use
- 03 Points deposit and exchange flow can be checked in real time
- 04 unified closure of orders/coupons/activities/asset maintenance
- 05 Identity code one code to get through the full scene authentication verification
Residential Owner MemberMembership cards, property services, community benefits, events and orders
Park/Office Building Enterprise MemberCorporate membership cards, office services, park rights, events and reservation orders
Members can view their membership cards, benefits, points, activities, orders, and frequently used services in one portal.
See Membership Performance and Account for Point Costs Clearly
Facing the group and mixed-use scenarios, the big screen of digital decision-making presents four types of indicators: member growth and identity structure, active level and stickiness, business conversion and value contribution, data governance and service quality; the points bank establishes cross-departmental and cross-format points settlement standards, and the issuer, platform and consumer reconcile online and settle offline. When the group operates residential, office and commercial buildings at the same time, the points of various asset types can be calculated independently and circulated according to rules.
Four Dashboard Metric Groups
Drill down from group to project across member growth, engagement, conversion contribution, and service quality.
Unified Data Foundation
Organizational structure, project staging, one member and one file, one household/one enterprise and one file.
Reconciliation and Settlement
Issuer, platform, consumer online reconciliation, offline regular settlement.
Points across Multiple Asset Types
Business segments that have an independent points system are exchanged and circulated proportionally.
Keep Existing Systems and Let Membership Data Flow across the Business
Youma Membership Center can run independently, or it can be connected with the company's existing CRM, property charges, investment leasing, business management, financial systems and data platforms. Before implementation, clarify what each system is responsible for, who is the main data of members, which link of points and rights is triggered, and where the results are written back to avoid repeated maintenance of the same member in multiple systems.
YoumaYouma Membership CenterUnified membership, unified points system, unified data assets
Lead/deal customers into the membership system, marketing behavior into the touchpoint
Service touchpoint, satisfaction evaluation and care Enter the member's account
Payment and repair trigger points, and points can be configured to deduct fees
Enterprise settlement and lease information support membership certification
Merchants Join the Points Marketplace, with Redemptions Settled by Rule
Synchronization of points conversion standards, account sharing and clearing and settlement results
Aggregate membership, points, events, mall and community data
Caring touch, event notification and identity linkage
Use AI for Suggestions while People Retain Key Decisions
Member Profiling and Segmentation Suggestions
Based on 360 ° ledger and behavioral event tracking, assist in identifying high-value and loss-risk members.
Campaign and Content Assistance
Generate activity copy and care content based on corporate knowledge and member preferences, and use it after operation review.
Points-rule Optimization Suggestions
Combined with the issuance, consumption and expiration data, it prompts the adjustment direction of the points rule.
Initial Community-content Compliance Screening
To assist in the identification of illegal graphic content, the final disposal shall be confirmed by the operator.
AI provides identification, summary and suggestions, and key results such as membership level, rights issuance, point settlement and content disposal are still confirmed according to enterprise rules and manual authority, and operation logs are retained.
FAQ
Focusing on unified membership, points rights, member mall, event community and mixed-use operation, explain key business processes and usage methods.
Q1 What problems do Youma Membership Center mainly solve?
It mainly solves the problems of insufficient active members of operating enterprises, scattered benefits, isolated points, and limited business conversion. By unifying membership and a unified points system, every service and consumption in residential buildings, office buildings, parks, and commercial scenes can be reached and captured in operational member assets.
Q2 What is the difference between the regular membership system or the points mall?
A typical membership system handles registration and benefits, while a basic points store only supports product redemption. Youma Membership Center is built for space operations: membership is linked to spaces and assets, points are triggered by real interactions such as payments, services, and events, and the marketplace supports multiple merchants, split settlement, and project-specific offerings. Events, communities, and operations tools complete the engagement cycle.
Q3 We are not a residential property, can an office building/park/commercial be used?
Yes. Core platform capabilities are independent of asset type: member types, verification methods, points touchpoints, marketplace offerings, events, and communities are configured by project. Offices can enable company and employee verification, meeting-room bookings, and building services; parks can enable tenant-company verification, venue bookings, and supporting merchants; retail complexes can enable consumer memberships, merchant offers, and themed events.
Q4 Is the existing property charging, investment leasing or CRM system still available?
Yes. Existing systems can continue to manage core billing, lease, customer, or transaction processes, while Youma Membership Center manages member identity, points incentives, and value-added operations. Member, behavior, and settlement data synchronize within agreed boundaries.
Q5 Can points be deducted from fees or spent at merchants?
The product supports rule-based points redemption across marketplace purchases, paid-event discounts, venue bookings, and property or service fee offsets. Each project defines eligible scenarios, conversion rates, and settlement methods in line with its business rules and financial controls.
Q6 Can membership levels and points rules be differentiated by project?
Yes. Tier names, qualification criteria, benefit packages, points naming and issuance rules, marketplace offerings, and event audiences can all be configured by group, asset type, project, or phase, while the group retains consistent standards and a consolidated management view.
Q7 How do merchants join the points marketplace and receive settlement?
Support self-operated stores and partner merchants. Partners run independent storefronts and maintain their own products and orders, while the platform provides centralized review and governance. Commissions are settled automatically by merchant and category, with online reconciliation and withdrawal.
Q8 Without a full-time operation team, can the platform be used effectively?
The platform has a built-in activity template library, automated care plan, points rule template, and no-code decoration tools to productize high-frequency operation actions; at the same time, Youma provides operation service support, allowing enterprises to choose self-built operation or joint operation according to their own team configuration.
Product presentation and business blueprint
See Your Membership Business in Youma Membership Center
Tell us about your asset types, membership scale, current benefits and points programs, merchant resources, event and community operations, and the billing, leasing, or finance systems in use. Youma will demonstrate the relevant capabilities through real roles in residential, office, park, or retail operations and show how existing systems connect.